Based out of Birmingham, Alabama, Heidi Elnora stays true to her southern roots in her commitment to quality and mastery of tradition with a twist. A favorite among our Southern Belles and their mamas, Heidi epitomizes craftsmanship and class.

You may recognize Heidi from her starring role in TLC’s Bride by Design® featuring her talent for turning out charming, custom looks for her clientele. Known for her genuine and personable nature, Heidi Elnora has an innate understanding of what works and is committed to creating her belle’s vision… even if that means building it from scratch.

In celebration of her 10 year designiversary, Maddison Row South is proud to feature Heidi Elnora’s special “Build a Bride” collection. Start by selecting your silhouette, and then let us as mix and match the final touches from bodices to bows to build your dream dress. We also carry an assortment of Heidi Elnora’s bridal gowns, cummerbund bows and sashes, lace tops, sleeves, overlays and skirts.

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