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  • Writer's pictureMaddison Row South

From new gowns to new faces, Southern Protocol Bridal is brimming with boutique news!

It’s the most wonderful time of the year... especially here at Southern Protocol Bridal!

As most wind down for some well-deserved holiday cheer, our team is at a full stiletto-sprint with exciting updates and boutique additions we simply have to share with you!

Why now, you ask? Because all this love in the air tends to blow in some big questions beneath the mistletoe. As our belles-to-be are saying yes to forever, we are gearing up to help them say yes to the dress!


Starting in December, our new inventory will begin arriving with the latest beauties from our designers. Since we have exclusivity on these designers, their gowns cannot be found anywhere else in Charleston (or SC for some). On our gold hangers, you will see some twists on tradition along with the classic silhouettes and timeless glamour you know and love from us, such as...

Coco by Lea-Ann Belter, Eliza by Matthew Christopher, Mystique by Astrid & Mercedes, Portia by Lea-Ann Belter, Reid by Rebecca Schoneveld, and many, many (44 to be precise...) more!


Let’s not forget about donning the dapper men in your life! In partnership with Jim’s Formal Wear, Southern Protocol Bridal now offers tuxedo outfitting and rentals at our boutique. With 40 tux styles and thousands of color combinations and accessories, we have the one to suit his style too! We can quickly measure dad, brother and bridal party members at the boutique and have the order placed within two days. Rentals can then be delivered directly to the man of the hour.

Jim's Formal Wear Tuxes Now At Southern Protocol Bridal
Jim's Formal Wear Tuxes Now At Southern Protocol Bridal


We are excited for you to be one of the first to know that Southern Protocol Bridal owners, Ann E. and Lisa, are now the proud principals of Bella Bridesmaids Charleston. They are excited about working with Allison, Lissie and Alex as they help make brides’ accompany dress dreams come true. You and your best gal pals can now see and feel a few featured Bella Bridesmaids gowns at Southern Protocol Bridal.

In an array of cuts, colors and prints, these lovelies are also wonderful options for formal wear and mother of the bride or groom or other occasion. It’s beautiful when a whole look comes together.

Bella Bridesmaid Gowns at Southern Protocol Bridal
Bella Bridesmaids Gowns at Southern Protocol Bridal


Saving the best for last, you will also see two new faces at Southern Protocol Bridal. We are ecstatic to introduce Emily Cox, our bridal sales associate, and Brooke Callery our style intern. Emily comes to us with more than a decade of bridal fashion and debutante expertise, working directly with several of our current designers as well. Brooke is a sophomore at College of Charleston majoring in Studio Art.


At Southern Protocol Bridal, we cannot wait to help you find the one! You may make your appointment directly on our website, but we really enjoy phone calls for appointments as well. It allows us the opportunity to chat and experience the bridal bliss from the very first introduction.

We hope to see you soon in the boutique, so we can show off all our new team members and offerings.

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