Charleston Wedding Dresses | Maddison Row South

welcome to
Maddison Row South
Charleston's Premier Wedding
Dress Boutique

Maddison Row South is Charleston’s premier luxury bridal boutique, located in the heart of historic downtown Charleston, South Carolina. We specialize in elegant, designer wedding gowns that blend timeless sophistication with modern bridal trends. Our expert team handpicks every gown from the world’s top bridal designers to bring you an exclusive, curated collection directly from the runway.

We pride ourselves on an inclusive, encompassing environment and offerings. Like the brides who will wear them, each piece of lace and bit of sparkle carries unique style and grace. Look forward to tradition with a twist, quality and choice fabrics, and contemporary silhouettes to outfit you for one of the most important days of your life.

Our designers

Maddison Row South is proud to be an exclusive Charleston, SC, retailer for world-renowned bridal designers. Our selections reflect a breadth of price ranges, styles, and sizes, ensuring every bride finds the perfect gown. Whether you’re drawn to ethereal lace, sleek satin, or breathtaking embellishments, our curated collection features renowned designers who set the standard for bridal fashion. Browse our hand-selected gowns to find a dress that complements your vision and personality.

Personalized Bridal
Styling Experience

Your bridal gown journey should be as magical as your wedding day itself. Our experienced stylists provide one-on-one consultations, ensuring each bride receives personalized attention tailored to her vision and style preferences. During your private appointment, you’ll enjoy an intimate and relaxed setting where you can try on a variety of styles while receiving expert guidance on fit, fabric, and finishing touches.

We believe in creating a stress-free experience where you can confidently say “yes” to the dress that makes you feel radiant and beautiful. Let us be part of your bridal journey. Book your private appointment today and find the dress that brings your wedding vision to life. Your dream dress awaits at Maddison Row South, Charleston’s top luxury bridal boutique.

Featured in

Our Brides

Our brides are the heart of Maddison Row South. Each bride’s journey is unique, and we are honored to be part of it. Browse our Real Brides Gallery for inspiration, see how they found "the one," and discover the perfect dress for your dream wedding. Whether you're planning a grand ballroom wedding, a romantic garden ceremony, or an intimate beachside vow exchange, our collection features gowns to suit every wedding style.

Meet our Brides

Thoughtfully Curated.
Conveniently Located.

We know how much thought goes into creating a day that feels uniquely yours. That’s why many of our brides appreciate the ease of having Bella Bridesmaids located just upstairs. With a separate appointment, your bridal party—whether it’s bridesmaids, mothers, or flower girls—can explore a curated selection of styles, colors and silhouettes that beautifully complement your gown and overall vision.

If you’d like to visit both showrooms on the same day, please be sure to schedule your Bella Bridesmaids appointment separately.

Kind Words

AMAZING bridal boutique in downtown Charleston. Lissie made our experience so memorable and enjoyable. She is so knowledgable and great at what she does - so much fun too! Beautiful dresses!

I was blown away by this place. I felt very comfortable and found my heirloom piece, a stunning, handmade capelet. The store is beautiful and the ladies are so helpful. I wish I could get married again just to have an excuse to shop here!

I bought my wedding gown here and my experience was amazing from the service to the gown selection, the beautiful building and everything in between. Perfect combination of southern charm and bridal bliss!