Occasions & Custom Gowns

Charleston Debutantes and Reception Dresses

At Maddison Row South, we’re all about white dresses! We are thrilled to offer gowns for debutantes throughout the Lowcountry and South Carolina. Through our longstanding designer relationships, we can custom order a design fit for your debut in the ideal shade of white to match the expectations of the event.

For reception dresses and second looks, we can help you style our dresses with toppers, accessories, and more to take you from one look to the next. Through our relationship with Bella Bridesmaids, you can also find a dress for your shower, rehearsal dinner, and bachelorette party! We’re also proud to offer complete customization for a second look, designed by our talented bridal stylist, Morgan. Click here to book an appointment to explore the possibilities for your dream dress!

Custom Gowns

At Maddison Row South, we understand how important your big day is. Whether you envision a timeless classic or a modern masterpiece, our close relationships with renowned designers and local atelier partners allow us to bring your dream gown to life.

Your wedding dress should be a true reflection of your personal style, and it would be our honor to create a gown that is exclusively yours. Additionally, through our valued design partners, our bridal boutique proudly offers inclusive sizing options to ensure every bride finds the perfect fit with confidence and elegance. Schedule a consultation to discover the art of couture and create something truly unforgettable.

Morgan Kimberly
for Maddison Row South

Morgan MacAnanny is a designer committed to creating unique, sustainable fashion. She is excited to launch Morgan Kimberly for Maddison Row South, a line that transforms retired sample gowns into bespoke reception, rehearsal, and third-look dresses. Each piece is thoughtfully curated—no two are alike.

Morgan’s passion for fashion began early, interning at Bella Bridesmaids in high school before graduating from the Charleston School of the Arts as a fashion major. She gained retail and branding experience renting out her handmade dresses through The Showroom Charleston.

After returning to Charleston, she showcased her designs at Charleston Fashion Week 2023, a major milestone. Her formalwear reflects Studio 54 and ‘70s glamour, while bridal design serves as her artistic counterpart.

Currently, Morgan’s work is featured in the Charleston Museum, reinforcing her commitment to individuality—each piece is one-of-a-kind, just like the person wearing it.

Occasions & Custom Gowns

Custom Gowns

Morgan Kimberly for Maddison Row South

On instagram

Morgan Kimberly
for Maddison Row South