• Maddison Row South

Less Is More – A Newfound Love for Minimal Bridal Gowns

Updated: Aug 2, 2019

They say less is more and when it comes to timeless bridal gowns, we tend to agree.

Don’t get us wrong, we love a good lace, dramatic drape or bit of sparkle as much as the next girl, but there’s something special about this renewed love for minimal wedding gowns.


It may be because with a minimal wedding dress, the bride to be truly wears the gown without any risk of the gown wearing her. These striking silhouettes create a gorgeous canvas that will give you ample room to paint.


From our perspective, it’s a rush to see a bride take a chic, clean gown and completely transform the look with her signature hair style, a striking piece of heirloom jewelry, a bold shoe, stellar bridal sash or however she chooses to make the ensemble her own.


The options are endless!


Not sure where to start on the minimal gown front? Don’t worry – we have a few favorites from our Maddison Row South designers for you to consider.


Meryl by Sareh Nouri


A classic dream, this faille scoop neck ball gown features tailored pleated-princess seams and signature bow with a chapel train. Simply swoon-worthy!



Filipa (#906) by Jesus Piero


With a satin flared skirt, high-neck front and a deep V in the back, this beauty simply shows off and accentuates all the right places. Top it all off with a classic bow on the waist.


Legends by Romona Keveza’s Logan (L8158)


This sweet, feminine gown with an abundance of organza for a full ballgown skirt is nothing short of dreamy. In love? Join us for an exclusive Trunk Show featuring the 2020 collection from Legends by Romona Keveza from Aug 1 to Aug 3, 2019. We are one of the first boutiques in the country to have the collection.


What could be better than trying on timeless gowns from the bridal designer known for the eternal look and flawless fit sought after by today’s modern woman? Gifts! During the MRS show, the designer will be offering complimentary customization (such as covered buttons and changes) and free veils, belts and sashes. 


We will also offer our special ladies 10% off and an additional tax-free discount on bridal purchases made Friday, August 2 and Saturday, August 3 as part of SC tax-free weekend.


See something you’d love to try for yourself or just want some guidance on minimal bridal gowns? We are here to help you find the one! Book your appointment with us online today.

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