Elizabeth Henry

Maddison Row South is the flagship home for Elizabeth Henry, a luxury contemporary bridal brand designed in and inspired by Charleston, South Carolina. Founded in 2024 by Charleston native Bett Henry, the collection is informed by a preservationist’s point of view – a nod to Bett’s background in historic preservation – drawing on the city’s historic architecture, coastal landscape, and rich cultural heritage to reinterpret classical forms for today.

Each Elizabeth Henry gown is a study in structure and ease, defined by craftsmanship through silk-forward fabrications, with hand-finished details and tailored elements that balance architectural precision with fluidity. The brand explores the tension between contrast in each silhouette – romantic yet restrained, relaxed yet refined, familiar in feeling yet modern in expression.

As a Charleston-based designer, Bett Henry offers brides the unique opportunity to engage directly in the design process through one-on-one customizations with her, creating a truly individualized and bespoke bridal experience.

Rooted in Southern tradition and forward-thinking in design, the brand speaks to brides who value modern heritage pieces – timeless elegance with a contemporary edge – complemented by versatile accessories that introduce an element of transformative storytelling and allow each look to be personalized and evolve throughout the wedding celebration.